Simca Advertising
· SME · NSE
Price Band
₹174–183
Lot Size
600 shares
Issue Size
₹58 Cr
Min. Investment
₹1,09,800
Grey Market Premium
Indicative, updates through the day
Estimated listing price: ₹183
Subscription Status
Subscription data will appear once bidding opens.
About Simca Advertising
Incorporated in June 2022, Simca Advertising Limited provides advertising services, with a focus on Out-of-Home (“ OOH”) media in Mumbai and Maharashtra. The company provides a range of OOH advertising options, including hoardings, gantries, bus panels, shelters, kiosks, utilities, and vinyl signage, to help brands connect with audiences in public spaces. The company serves a diversified client base across multiple sectors, including advertising agencies, entertainment, real estate, fashion and lifestyle, insurance, and government organisations. The company is ISO 9001:2015 certified, focusing on maintaining consistent quality across all services. They customise campaigns based on audience behaviours and objectives, selecting locations and designing media plans to maximise reach and value. Their comprehensive services help clients utilise public space to increase awareness and visibility. The company manages over 100 Out-of-Home (OOH) media assets in Mumbai, including arterial roads, major junctions, commercial hubs, and markets. The company serves a diverse client base across sectors like advertising, entertainment, real estate, fashion, lifestyle, insurance, and government. As of December 31, 2025, the Company had 31 permanent employees.
Issue Objectives
- Purchase and installation of LED (Light-emitting diode) screens
- Funding for strategic collaboration with Capital World Media Services Pvt.Ltd. (CWM) for monetization of 20 LED digital advertising screens
- Funding the incremental working capital requirements
- General Corporate Purposes
- Issue expense
Anchor Investors
Simca Advertising IPO raises ₹8.04 crore from anchor investors. Simca Advertising IPO Anchor bid date is May 7, 2026.
Reservation
| Category | Shares Offered | % |
|---|---|---|
| QIB | 9,27,000 | 30.77% |
| − Anchor Investor | 4,39,200 | 0% |
| − QIB (Ex. Anchor) | 4,87,800 | 0% |
| NII (HNI) | 10,29,600 | 34.18% |
| − bNII > ₹10L | 6,85,800 | 0% |
| − sNII < ₹10L | 3,43,800 | 0% |
| Retail | 10,56,000 | 35.05% |
| Market Maker | 1,59,000 | 0% |
- QIB30.8%
- − Anchor Investor0.0%
- − QIB (Ex. Anchor)0.0%
- NII (HNI)34.2%
- − bNII > ₹10L0.0%
- − sNII < ₹10L0.0%
- Retail35.0%
- Market Maker0.0%
Market Lot Size
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Individual investors (IND) (Min) | 2 | 1200 | ₹2,19,600 |
| Individual investors (IND) (Max) | 2 | 1200 | ₹2,19,600 |
| S-HNI (Min) | 3 | 1800 | ₹3,29,400 |
| S-HNI (Max) | 9 | 5400 | ₹9,88,200 |
| B-HNI (Min) | 10 | 6000 | ₹10,98,000 |
Financials (₹ Cr)
Valuations
EPS (Pre IPO)
11.34
EPS (Post IPO)
11.89
ROE
38.08%
P/E (Pre IPO)
16.14
P/E (Post IPO)
15.39
Price / Book
5.74
Market Cap
₹219.08 Cr.
Peers Comparison
| Company | P/E | ROE | Revenue |
|---|---|---|---|
| Value 360 Communications Ltd. | 20.74 | ₹41.69 Cr | |
| Yaap Digital Ltd. | 18.72 | ₹80.11 Cr | |
| Chatterbox Technologies Ltd. | 13.53 | ₹42.86 Cr | |
| Cash Ur Drive Marketing Ltd. | 9.69 | ₹60.79 Cr |
Contact Details
Simca Advertising Ltd. Address
- 400053022 - 2633
- investor@simcaadveritising.com
- https://www.simcaadvertising.com/
Registrar Contact Details
Link Intime India Pvt. Ltd.
- +91 22 4918 6270
- ipo.helpdesk@linkintime.co.in
- https://linkintime.co.in
- C-101, 247 Park, LBS Marg, Vikhroli West, Mumbai – 400083
Frequently Asked Questions
Key Dates
- Open Date
- 08 May 2026
- Close Date
- 12 May 2026
- Listing Date
- 15 May 2026
Issue Details
- Registrar
- Link Intime India
- Lead Manager(s)
- Exchange
- NSE